Did you know that there are a total of seven Food Deserts in Pittsburgh? A Food Desert is defined by the USDA as a “urban-neighborhoods and rural towns without ready access to fresh, healthy, and affordable food.” Farm Truck Foods has the solution to solve this problem!
My teams business idea consists of a mobile food market that would target low-income communities and food deserts through buying and selling local, nutritionally dense, farm fresh foods.
My group won the Passion Profit Slam competition,& were then asked by the Idea Foundry to apply for their Accelerator Program, which transitions an idea into a real business plan through entrepreneur mentoring and $10,000. We were accepted into this program in June of 2013, completed it by September 2013, and aim to be up & running by May of 2014.
Farm Truck Foods goal is to help bridge the gap between farmers and community members ages 1-101 throughout the Greater Pittsburgh area. We aim to take our mobile food truck with wholesome local produce, which will include fruits, vegetables, protein, dairy, eggs, and canned goods to the doorstep of low-income community members at a price that they can afford. We will serve and empower the people we serve to place nutritious foods on their tables so that they can live happy, healthy lives. Farm Truck Foods is also committed to forming relationships with communities and their residents in order to meet the needs of our customers. We will help decrease the obesity rate while bridging the nutritional gap that lacks within our own city. We will be accepting WIC and SNAP to help accommodate everyone. Our education strategy will include a variety of materials that range from nutritional information, learning activities for kids, healthy recipes and demonstrations that show case preparation through clean up of our products being sold. Farm Truck Foods will be accessible through making planned stops at places like community centers, YMCAs, and residential complexes.
Funded by Pittsburgh, PA (April 2014)