1 in 5 Canadian Moms struggle to provide clean diapers for their children. This often results in emotional, physical, financial and relationship challenges for both Mom and baby.
In 2012, the Calgary Food Bank provided 15,000 hampers (which included diapers) to families in need. The food bank relies solely on diaper donations, and was only able to provide 7 diapers per hamper (less than 1 days worth).
I am organizing a diaper drive on the Mother's Day weekend (May 11&12) at the Zoo to collect diapers and cash donations for the Food Bank. I will also be utilizing traditional and social media to encourage Calgarians to start their own diaper collections as part of the Bare Bottoms Diaper Drive initiative to support the Food Bank.
I do not have any funding or support for this project, so I am hoping to secure money to pay for printing costs for this event. I will need to print promotional posters, large format posters for the Zoo event, and drop box posters for the individual collections. Any money left over will be used to purchase diapers for the Food Bank.
Funded by Calgary, AB (March 2013)