Having worked in a hedge fund for the last 2 years I decided it was time to leave and do something that combined two things that I am really passionate about- cooking and recycling!
I am in the early stages of setting up a social impact venture- making a brand of chutney and jam from otherwise discarded fruit and vegetables.
In the UK we waste approximately 40 million tonnes of food a year. This is more than enough to satisfy the hunger of the almost 1 billion malnourished people in the world.
So, with an estimated 20 to 40% of UK fruit and vegetables rejected even before they reach the shops- I wanted to make use of these misfits and; having been brought up on a farm in Scotland, the obvious thing seemed to be to make chutney and jam!
I have been in touch with the City of London and secured a kitchen to rent on the New Spitalfields market site- the UK largest wholefood market of fruit and veg.
Funded by London (April 2011)