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Mini Macaron Melbourne Campaign

ME Ambitious entrepreneur, lover of food design, interaction design & marketing. Ideate, develop & implement unique social projects using OSM as key promotion channel. Director of Melbourne Macaron & CreaM

www.melbournemacaron.com www.creamcreativemarketing.com/web/

MINI MACARON PROJECT Action is character. Melbourne Macaron was an event to promote the best pastry chefs in Melbourne & educate Melbournians on this wonderous petit four. Now we have hundreds of followers, thousands of hits on our website & we want to create some marketing buzz in Melbourne.

WHAT Cover a MINI car entirely in macarons, glued on with icing ganache. Drive car in peak hour CBD & park it in several key locations. We have a team of 10 MM volunteers ready to make it work.

WHEN 1 weeks notice. Dependent on weather.

WHY We want to test the reach & exposure of such a stunt & circulate images, twitter feeds & publicity, all for the love of macarons.

ADDITIONALS MINI marketing manager keen on lending a car for a week. List of all relevant Melb Media PR contacts

Funded by Melbourne (May 2011)