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Purposeful Produce

My AWESOME project will create a positive social impact in South Australia by using one problem of food waste, to solve the other of hunger! Let me explain.

Every year, up to 40 per cent of fruit & vegetables produced by Australia farmers are thrown out. This is because groceries and large supermarket retailers immediately discriminate against produce that is deemed cosmetically imperfect. It is important to understand that with current technology and fluctuations in weather conditions, it is very difficult for farmers to produce fruit and vegetables that look the exact same. For example, if an apple is not perfect in size (i.e. too big or small), has a slightly different colour, or a minor blemish, then its retailers do not accept this produce. The severity of this issue is disgusting to believe that it goes on in today's society when there are as many as 3.6 million Australians suffering from food insecurity each year, not knowing where their next meal will come from.

This is something I cannot continue to accept. This is my WHY for launching a business.

At Purposeful Produce, we rescue surplus and 'cosmetically imperfect' produce that would have otherwise been thrown out. We then package this up in our different boxing options; fruit only, veggie only, mixed and office boxes. These weekly subscription boxes sold 20 to 40% below market value will be delivered directly to customers and businesses in South Australia. The awesome part is that not only are we helping individuals...


...but we are also


This is because for every box that Purposeful Produce sells, we will donate a proportionate amount of produce to those who are homeless or in need of a meal!

Together, we are going to fix 2 of the biggest issues in Australia by simply accepting produce that is perfect in taste, but imperfect in appearance.

Thank you for your consideration.

Funded by Adelaide (October 2018)