Over the course of the last two years, Downtown Bellefonte Inc. has worked with other Bellefonte organizations and businesses to utilize hashtag #LoveBFT to encourage the positioning of Bellefonte as a great place to live, visit and do business on social media.
In 2020, the LoveBFT campaign was expanded to include heart-themed Bellefonte t-shirts, tote bags for our Shop Small Crawl initiative and more.
Now, the marketing team at Downtown Bellefonte Inc. wants to take the LoveBFT campaign one step further with LoveBFT art installations and selfie backdrops throughout town. These temporary displays will be moved throughout town and used during events so that residents and visitors alike are encouraged to not only stop and take photos in new and interesting spots around town; but are encouraged to post about Bellefonte using the #LoveBFT hashtag during events (or just during every day life). The more people that talk about Bellefonte, the better! These installations will help cultivate community pride among residents, and will also help to create "Instagrammable moments" for tourists in the area.
Грант предоставил State College, PA (July 2021)