My Awesome Project aims to increase the public awareness of the Awesome Foundation Liverpool (and the Awesome Foundation as a whole) by distributing 90 £5 notes in an envelope with a flyer telling people about Awesome Liverpool and the cool work that we do.
We would partner with the local press/media to announce the free £5 giveaway and hide the envelopes (pink envelopes, of course) around the city. We would put a hashtag on the envelope to encourage social sharing when people find the £5 note and ask them to share the awesome story with 10 people they know.
In addition to sharing the message of what we do, a free fiver would bring joy to someones day. It'd absolutely bring joy to my day. Can I lend a fiver?
Financiado pelo capítulo Liverpool (November 2014)