Media Psychology Across Generations and Cultures – Phase 1 – Generations and Media
My project focuses on the emerging field of media psychology, which applies the theoretical foundations of psychology to real-world media in order to understand its effect on human behavior and interaction. I propose to engage in a two-phase comprehensive study of the psychological aspects and impacts of media over generations and cultures.
Phase 1 will explore the impact of the rapid evolution of media on current generations, including their media consumption habits and preferred means of communication. Generations from the Traditionalists to the Gen Zs will be analyzed with respect to their use of and relationship to media.
Financé par Aviano (June 2018)