Roll-Up Bike Valet for Park(ing) Day 2012

My name is Joyce and I’m a Melburnian, an inner city urbanite, a lawyer, a blogger, a mother...and a cyclist. I am passionate that Melbourne would be more awesome place to live, work and play if we could encourage more people to ride bikes as mode of transport.

Park(ing) Day is an international movement where individuals, artists and companies take over parking spaces to create public spaces for people to enjoy ( For this year’s Park(ing) Day Friday 21 September I propose taking over 3 metered parking spaces in the City of Yarra (Brunswick St, Gertrude St, Smith St) over the course of the day and to provide valet bike parking in the car spaces using Melbourne company Roll Up (

Basically we feed the meter for the allocated time (2 hours), valet park up to 10 bikes instead of 1 car during that time and then move onto the next spot. City of Yarra have agreed in principle to the project, but don't have any funding for the project themselves.

You should also know that I own CycleStyle, an online store selling bicycle clothing and accessories for the urban cyclist ( However, Park(ing) Day is not a commercial initiative as part of the licensing agreement is that we can’t put up or hand out any advertising. So together with Roll-Up I want to show people that bikes are fun, cheap, convenient, ease congestion, bring businesses more customers and generally have a bit of fun with the concept of ‘parking’.

Please let me know if you have any questions and need more information!

Ֆինանսավորված Melbourne կողմից (May 2012)