We have designed a series of 4 inch articulated action figures which embody the Elements of Courage: Bravery, Persistence, Honesty, Industry, Energy, Enthusiasm, and Fear. Because we believe you can't have Courage without Fear.
More Heroine than Hooters: We have designed the series with healthier breast, waist and hip ratios than any on the market; fierce, strong females worthy of an active, save-the-world storyline that fosters creativity in kids.
It's Character, Not Characters: Our figures encourage girls to reinvent the superhero myth by creating their own empowering stories. In the IAmElemental universe, the girl herself is the superhero - and she has all the superpowers she will ever need already inside of her.
We hope to challenge the notion that girls won't play with well designed action figures. We believe if you give a girl a different toy, she will tell a different story!
We feel it is time to Play With Power and want to radically change the game for girl's toys.
Funded by Awesome Without Borders (July 2014)