We are in contact with A2 Summer Fest and want to make every Tuesday of the event Bike Night. We will offer free bike valet and have mobile repair stands set up for participants to receive minor maintenance. We think this will be a great way to promote biking and bike safety. The timing is also great because the City of Ann Arbor is rolling out a bike-share program in April so this could be a great service for those riders too.
We will be targeting families, millennials, and our Sonic Lunch clientele which is a diverse demographic.
We will promote the service on social media and our website. A2 Summer Fest will promote it too.
Funded by Ann Arbor, MI (May 2014)